Join Our Journey to Put Women and Children First
Women and Children First’s vision is a world where all women, children and young people can survive and thrive.
Our mission, with our supporters, is to empower local communities to take action on the critical health challenges facing them.
To better reflect who we are, what we do and how we do it, Women and Children First is unveiling a new look.
This was supported by Costello Medical, who provided their design expertise and consultancy free-of-charge, on a pro bono basis. A huge thank you to them, we are extremely grateful.
With the launch of our new strategy last year, this is a pivotal time to tell people about our life-changing, life-saving work.
It’s about putting the lives of women and children first.
Every 2 minutes a mother dies in pregnancy, childbirth or shortly after birth.
Every 4 seconds a child under the age of 5 dies.
Too many die of preventable problems and treatable diseases, such as malaria, complications in pregnancy or difficulty accessing healthcare. This is a tragedy.
Women and children face larger barriers and problems than men to getting the treatment they need in the rural, remote communities where we work.
Costello Medical’s support has enabled us to think more deeply about who we are as an organisation and whether our brand reflects who we are.
At the core of our work is female empowerment. Women and Children First champions training inspiring women, involving them in problem solving and decision making. The charity aspires to reinforce their autonomy within communities.
Our work strives to be inclusive. Women and Children First works actively within communities, organisations, partners, funders, academia and governments.
Our approaches are modern. We aim to be open-minded and adaptable. We seek to embrace change and develop and modify our approaches based on the needs of women and communities.
Women and Children First is friendly and approachable, treating partners and communities with respect and dignity. We create environments where women and children can survive and thrive, to feel safe and secure.
By modernising our brand alongside our strategy, Women and Children First aims to provide a clearer understanding of our work.
Ultimately, this is driven by the need to secure more support for women, girls, and communities where health and livelihoods are at the greatest risk.
This has been enabled by the kind support of Costello Medical, who provided their time and expertise free-of-charge on a pro bono basis.
Costello Medical provides scientific support to the healthcare industry in the analysis, interpretation, and communication of clinical and health economic data.
Women and Children First is phasing out existing materials and use of the existing logo over the course of the next year, as stocks run out – making the most effective use of limited funds.
Beth Silver, Deputy Chief Executive says, “Everything we do is to benefit the lives of women, children, mothers and their babies. Our new brand centres and reinforces this, putting the stories of women and girls front and centre.
“I want our supporters to feel inspired. The problems women face can be severe, they need dealing with urgently. The communities we work with are brilliant in overcoming, mitigating, or addressing them.
“Our supporters enable us to achieve success with women and girls in the most rural, remote communities. It is only possible thanks to them.”
Mark Mina, Head of Communications adds, “This new brand enables us to be clearer about who we are, what we do and where we work. It gives us greater versatility to communicate effectively.
“This brand evolution also speaks to our organisation’s values: to be collaborative, driven, adaptable, kind and brilliant at what we do.”
“Thanks to the team at Costello Medical for enabling us to articulate this clearly.”
Danielle Hart, Senior Graphic Designer at Costello Medical, explains, “We were really excited for the opportunity to collaborate with Women and Children First. We have a lot of respect and admiration for the important work that they do.
“To be able to provide our expertise to support them with refreshing and unifying their branding, so that it better reflects who they are to a global audience, was such a great and rewarding project to work on. We look forward to seeing the new branding in-use and what the future has in store for them.”
